In this episode, Rev. Mark Elsdon talks to us about his book, “We Aren’t Broke: Uncovering Hidden Resources for Mission and Ministry," which explores how faith-based organizations can use investment assets and property for mission impact and financial resiliency. Listen as Elsdon challenges the idea of a scarcity mindset, arguing that the Church is wealthier now more than ever before, and shares transformative ways churches can invest funds to do good in the world.


Mark Elsdon lives and works at the intersection of money and meaning as an entrepreneur, pastor, consultant, and speaker. He is the author of the book, We Aren't Broke: Uncovering Hidden Resources for Mission and Ministry. Mark is co-founder of RootedGood, which seeks to create more good in the world through social innovation; executive director at Pres House on the University of Wisconsin's Madison campus; and owner of Elsdon Strategic Consulting. Mark is president of the board of directors of Working Capital for Community Needs (WCCN) an impact investing fund that provides micro-finance for the working poor in Latin America.  

Mark has a BA in Psychology from UC Berkeley, a Master of Divinity from Princeton Theological Seminary, and an MBA from the University of Wisconsin School of Business. Mark is an ordained minister in the Presbyterian Church, USA, and lives in Madison, Wisconsin with his spouse and two daughters. He is an avid cyclist and considers it a good year when he rides more miles on his bike than he drives in his car.